How to Attract Attention to Business Like Vijay Eswaran

One thing that entrepreneurs that start a business come to learn is that there is a difference in starting a business and marketing. When people try to start a business, one thing they find is that they have their whole business set up, but they are not getting any sales. One of the most important things that they must realize is that there are no sales because no one is visiting the site. People are not visiting the site because they do not know about it. No one is going to stumble across a site they don’t know about in most cases. Therefore, people have to find a way to attract attention.

One example of someone who has learned how to attract attention to his business is Vijay Eswaran. He has built his business and has let other people know about it. The best part is that it has caught on and many different types of people have become interested in what he is doing. Once they have learned about his business, they have seen that it is a lot different from other businesses. Vijay Eswaran has put a lot of thought on the products that he is going to choose. While he has products from multiple industries, there is one thing they all have in common. They can all be used in order to improve lives.

When it comes to attracting attention to business, the good news is that there are many ways to do this. One of the best ways for people to do this is by marketing. There are many ways to market. Many of them cost money to attract the right attention. At the same time, there are some cost effective and even free ways to market. It is up to the person to find ways to market that he is most comfortable with. In many cases, the business owner is going to have to reach out and find some kind of community to get involved.

Getting The Buzz On Whitney Wolfe

Bumble BFF is the latest and greatest app to find your new bestie without having to set foot outside of your door. The app is a natural offshoot of the popular dating app Bumble, a company for women and run by women.

When the founder of Bumble Whitney Wolfe realized that users were making not just dating connections but friendship connections, she took the idea of creating a friendship app and ran with it. The app is targeted to the tech savvy, always on the go twenty something demographic that Whitney Wolfe identifies with. As a successful business owner with little free time for socializing Whitney Wolfe saw a need for a way to find girlfriends easily.

Here’s how easy Bumble BFF is: you download the Bumble dating app, Facebook pulls your information and you create a profile. Once you’ve initiated your profile you can switch to the Bumble BFF mode and easily check out potential BFF’s at your leisure. The dating mode is disabled so the user can relax while they look for friendly connections. If you find a profile that you like you have the option to chat. Bumble BFF puts women in control – if you decide you don’t want to continue the friendship you can simply ignore the message. All messages disappear after twenty-four hours.

With over eleven million users registered on Bumble you would think that Whitney Wolfe would be satisfied with her overwhelming success. But her lifelong passion for learning about the world drives her to seek new ways to look at old problems. Whitney Wolfe pulls from her experiences living abroad to fuel her desire to help people communicate more successfully.

Her first entrepreneurial success started when she was a sophomore at Southern Methodist University where she sold tote bags to fellow students in response to the British Petroleum oil spill in 2010. After time spent traveling in Cambodia Whitney Wolfe worked at Hatch Labs who launched the popular Tinder app. Whitney Wolfe will continue to give women the power to connect on their own terms in the world of social media.

Highland Capital Management: Leading Investment Sector by Innovation and Aggressive Strategies

Highland Capital Management, a Dallas-based investment management and advisory firm, leads the investment sector by innovation and aggressive investment strategies. The company which is founded by Mark Okada and James Dondero as a mere startup in 1993, has grown tremendously over the last two decades, and currently, it holds assets more than $15.4 under its management. The leadership of the firm is futuristic and insightful, and that helped it to come up with innovative products and solutions with customization for clients. It started operations by targeting the fixed income markets that included senior secured bank loan management.


Highland Capital currently focuses on credit strategies, such as collateralized loan obligations (CLOs), credit hedge funds, special situation and distressed private equity, and separate accounts and long-only funds. Now, the firm is an industry leader in CLO operations, and as of today, it has structured or monitored more than $30 billion worth CLOs/CDOs. Interestingly, its every market portfolios and equity funds are providing excellent returns on customer investments. For instance, Highland Small-Cap Equity Fund has given three times the return of the S&P 500 Index in 2016. Michael Gregory, the fund manager of the Equity Fund, ensured some smart investments on energy stocks under the guidance of James Dondero, and that contributed half of the Equity Fund’s total return. Currently, Gregory is focusing on investing in the health-care sector considering the great rebound expected in the industry this year.


Highland Capital Management expanded its operations beyond the U.S., and it has offices in Seoul, Singapore, and Sao Paulo in addition to New York and Dallas. The firm also provides alternate investment options such as long/short equities, emerging markets, and natural resources. Highland Capital is also known for its philanthropic commitments and community support programs. The investment firm has set up a charitable arm called Highland Dallas Foundation, to administer the giving and the support works efficiently. In October 2016, the investment firm made an exclusive challenge grant program with “The Family Place” worth $1 million. The Family Place is a non-profit group which supports the victims of family violence by various means including counseling, shelter, legal support, vocational training, and job assistance.