Lori Senecal never had success handed to her, but this global CEO is without a doubt one of the most prominent figures in marketing, leadership, and professionalism. Gcre Report highlights Senecal’s career from the very start, when she graduated college with a degree in Sales and Marketing. Shortly after, she rose to the top at a rapid rate.
Back in 2003, Lori Senecal began TAG Ideation, a marketing company for young adults. She took the field by storm and provided marketing services for some of the world’s top brands, such as Staples, Sprint, and Nabisco, to name a few. After launching her own successful company, she went on to work for Coca-Cola and was promoted to Chief Marketing Officer for a global corporation, and soon after received another promotion to becoming head of the Sales and Marketing Department.
Senecal’s success does not end there, though. She has served as a director and member of multiple marketing boards and is the recipient of numerous trailblazing and leadership awards. Every company that she has worked with has seen exponential growth due to Senecal’s innovative techniques and high quality leadership skills.
According to PRNewswire Senecal doesn’t let her achievements get to her head though; she attributes her success to hard work and her older siblings, whom she states provided inspiration for her while she worked to achieve her dreams. Senecal graduated from McGill University with a Bachelor’s in Marketing and Finance, and used her degree to her advantage when she took the marketing field by storm. Some of her marketing tips include ensuring social media sites are mobile optimized, creating compelling visual content, using bright colors to make an impression, and trying to make personal connections with potential clients. Brendon Fergeson describes her as “a brilliant mentor” and thus far, all of Senecal’s achievements have proven that to be true. Whether she is providing marketing plans and strategies, serving as president of a board, creating her own business, or fulfilling her current position as CEO of Crispin Porter+Bugowsky, Seneca exhibits a rare tenacity that makes everything she touches turn to gold.