Fabletics Relies on the Reverse Showroom Technique to Build a High-Value Brand

Fabletics has done an incredible job of penetrating and creating itself a market niche in a highly competitive e-commerce fashion market led by Amazon, which controls 20 percent of the market. In its three years of operation, Fabletics has managed to grow into a $250 million company focusing on the activewear market.


Fabletics uses an innovative subscription mechanic to promote and sell its clothing to customers. It relies on the premise that consumers are naturally inclined to like aspirational brands that push individuals to want to purchase their products. Mix this with membership and convenience, and you come up with a powerful brand.


Fabletics Relies on New Marketing Dynamics


Traditionally, high-value brands relied on price and the quality of their goods and services to remain competitive and guarantee their success. However, changing market dynamics and a shift in economics means that things like customer experience, last-mile service, gamification, exclusive design, and brand recognition have become the new determiners of competitive advantage.


Fabletics’ marketing strategy and positioning mostly resembles Warby Parker’s and Apple’s, a move that has paid off for the company. The online subscription brand has been so successful that it opened six stores in 2015, and increased the number to 16 in 2016.


Fabletics has managed to build a high-value brand based on a membership model that has made online shopping feel like a personalized service. Furthermore, the fashion retailer sells trendy clothing at half the price of its competitors.


Reverse Showroom Technique


Fabletics successfully uses “reverse showrooming” to attract customers and sell clothing. The company continuously builds relationships and knows the market by organizing events and other CSR activities. At least 30 percent of the people that walk into a Fabletics store are already members while another 25 percent become members by the time they leave the store.


Apart from the reverse showroom technique, Fabletics uses online data to ensure that they only stock items in their stores that appeal to customers. The data is sourced from social media sentiment, real-time sales activity, and store heat-mapping data. On top of this, Fabletics knows that growth is reliant on people, accessibility, and culture. Today, the company enjoys a 35 percent year-over-year growth rate.




Fabletics is one of the successful subsidiary companies of JustFab Inc., recently re-launched as TechStyle Fashion Group. The company was launched in 2013 by Kate Hudson (a successful Hollywood actress) together with Adam Goldenberg and Don Ressler, the co-founders of TechStyle Fashion Group. Fabletics primarily produces and markets active wear and athleisure wear. By 2014, the online fashion retailer had penetrated the European market including Germany, France, and the United Kingdom.


In 2015, Fabletics was shipping orders to Australia, launched a men’s line, and opened six retail locations within the U.S. The online fashion retailer is dedicated to creating clothing that inspires people to lead an active lifestyle in comfortable but trendy workout outfits. Kate Hudson has done an incredible job in promoting Fabletics to the International market making it one of the best performing subsidiaries of TechStyle Fashion Group.

The Midas Legacy And Customized Help

Things have changed a lot throughout the years. When programs were put in place for helping people, the only thing that they helped with was financial or business matters. In other words, they have focused on just the branch or the symptoms as opposed to getting to the root cause of problems. Fortunately, agencies are starting to take a holistic approach to helping people with their circumstances in life. Not only are they taking their time to go deeper than finances and business, they are also taking the time to talk to the individual in order to help them determine a path that is best for them.

Among the companies that are adopting this new approach is The Midas Legacy. The Midas Legacy is one of the most trusted agencies that help people with improving their lives. They have a ton of resources for different goals. Not everything they help with has that much to do with finance or business. Among the things they help with are diet, mental health, and plenty of other issues. This is one of the reasons that a growing number of people are starting to become drawn to them. This agency has something for everyone.

Not only do they offer help for people, but they also give them a taste of what they have to offer through their website. They have a lot of content that could inspire people of all walks of life. Among the topics they talk about is reaching one’s own potential and actually doing something fulfilling with his life. They are willing to be a part of the journey. It doesn’t matter what the journey is. They are willing and available to be a part of it.

One thing that makes The Midas Legacy stand out the most is that it is able to offer customized help for the client. Therefore, the client has a lot to look forward to with this agency. Even those that are looking for spiritual enlightenment are going to be satisfied with what they have to offer. This is one of the reasons that The Midas Legacy is actually one of the most successful agencies.

Connect with the Midas Legacy on LinkedIn and Crunchbase to see their professional profiles.

How to Choose the Best Business Lawyer for Your Case

Are you having a business problem in Brazil? Do you want to hire one of the most experienced business or corporate lawyers in Brazil? If you want to be sure your case is in good hands, then consider Ricardo Tosto de Oliveira Carvalho.

To select the most effective business or corporate legal representative, you might have to start out by identifying which lawyers are providing business legal services in your area. Once you have obtained a list of possibilities, you could then compare lawyers based on their experience, availability, and reputation to represent you. You could also request a consultation with a law firm or lawyer you have in mind, to figure out whether you can really get along well with him or her.

Lawyers’ personal websites are an excellent way to check out potential lawyers before requesting the consultation. You can also find client testimonials online, and confidentiality rankings from lawyer directories.

Request a list of current clients for each lawyer on your list of possibilities. If the lawyer is representing your competition or a company you could possibly have a problem or dispute with, then you need to avoid that lawyer.

Ricardo Tosto de Oliveira Carvalho is a great lawyer and litigation expert. Ricardo Tosto’s focus on results is one of the things that attracts clients to his practice. Numerous clients come to him because of his success rate and caring attitude. He wants the best for his clients and he works tirelessly to ensure that they are completely satisfied with the outcome of their case.

His clients include high-profile individuals, multinational companies and corporations and other business entities and entrepreneurs in cases ranging from simple disputes to complex multi-party litigation.

It does not matter if it is a complex case or a simple one, Ricardo Tosto loves to get results for the businesses and individuals he represents. For Ricardo Tosto, it’s a great feeling to know that the people he represents had the best attorney in the courtroom and that he gave them everything he had.

George Soros Fighting the Trump Administration

George Soros is busy. Early in the election cycle, when it became clear that Trump would be the nominee, Soros, as a fellow billionaire to Trump, became a clear hope for the Democrats longing to defeat the foul threats pouring from Trump’s mouth. Soros is very wealthy. He gained some of his wealth from making risky currency trades. Soros is also a devoted progressive. He wants to see change and improvement come to government. It grieves him that small minded and racist conservatives are still such a prominent force in America.

Applying billions of dollars can bring about phenomenal change, as Trump’s election has shown. It takes billions to defeat billions, so the left is turning to Soros as their champion. One of the main grievances of the Trump administration is Trump’s promise to block Mexican workers who have questionable immigration status from entering the United States. As an immigrant himself, this deeply bothers Soros. America is a nation of immigrants. It is unfair that the recent immigrants should be oppressed by the older ones. George Soros has a large fortune. It can be put to use well in fighting the dirty deeds of the Republican Party and their xenophobic mentality.

Democrats are still in shock after Trump’s surprise election. It seemed so improbable that the dirty mouth of Trump would carry the day, but such is the state of American politics.

Read more: Wake Up, Europe

George Soros has stood firmly with the progressive agenda. His liberal friends are delighted that Soros remains committed to spreading the value of equality to America. George Soros understands that risk is the path to wealth. When other investors are scared of ignoring the experts, George Soros did so, and became an influential American tycoon.

Donald Trump should pay closer attention to the consequences of having such a large portion of the American population disaffected with his lewd and crude election methodology. If Trump carries his potty mouth into the White House, he can expect further opposition from wise investors like George Soros.

America needs more friends, not more enemies. It seems that the world is very sad that Trump was elected. Recent international reactions to it included the Prime Minister of Canada welcoming Americans who want to resettle in his country, and North Korea praising Trump for making the United States wise.

Soros role in the drama is to fight the excesses of Trump. Keeping Trump from fulfilling his grandiose schoolyard dreams of bullying power. The world is not a playground. It is a battleground. And Soros knows that well.

Read more about George Soros on NY Times
Find out more about George Soros on Time

Wen by Chaz Brings Restored Health to Dry Hair Through Hydration

There are a lot of things that can affect the condition of someone’s hair. Some of these things can be controlled through diet, while others need more direct attention to correct. People who have problems with dry hair could try to resolve it by using conditioning products. The problem with most conditioners is that they are made with ingredients that can actually weigh hair down.

Since the conditioner is separate from the shampoo, it could cancel out the cleansing effect of the shampoo by leaving a building up of film on the individual strands of hair as well as on the scalp. Unfortunately, the end result of buildup is often dull, limp hair that also feels greasy.

A Better Way to Condition

Wen by Chaz is advertised as a cleansing conditioner, because it combines the cleansing ingredients of a shampoo with the restorative ingredients of a deep conditioner. This unique combination allows the product to clean away the dirt without leaving any undesirable buildup behind. In fact, the cleansing aspect of the product will actually remove any buildup left behind by other products. This is especially helpful for women who use styling products such as gel or hairspray.

As a deep conditioner, Wen hair by Chaz has the ability to restore hair that has become damaged due to over processing or exposure to the elements. These are some of the things that can contribute to the dryness of hair. The ingredients used in every variety of Wen include botanical extracts. Just as the healing properties of plants can help hydrate dry skin, the same properties allow the Wen cleansing conditioner to hydrate damaged hair, bringing back its natural body and shine. Not only will dry hair look and feel soft and luxurious, but it will also be less prone to breaking. Wen hair care products are available online via eBay and Guthy-Renker.